Business Daily from THE HINDU group of publications
Saturday, December 05, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Saturday, December 05, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING STRATEGY: Telecom regulator may examine mobile tariffs Missing number portability deadline is anti-consumer: TRAI chief. The Telecom Regulatory Authority of India may look into tariffs being offered by mobile operators based on the cost structure of the ... MARKETING RESEARCH: Sehwag blitz fails to match viewership figures of India-Australia ODI series Low viewership ratings for the ongoing test series between India and Sri Lanka has underlined the format's declining popularity. Despite the blitzkrieg by Virender Sehwag, day two of the third cricket test match between the two countries ... PROMOTIONS & OFFERS: His ‘high performance' may not work for Accenture ‘Its what you do next that counts' — the latest ad campaign with this message released by Accenture in India featuring golfer Tiger Woods almost explains the kind of bad publicity the golfer has been experiencing of late. While ...
PROMOTIONS & OFFERS:
‘Scratch and win' scheme a big draw at GKSF
ADVERTISING: On a sticky wicket So much cricket. So many formats. As spending relative to the benefits comes in for scrutiny, what are advertisers' options?. Are too many cricket-based properties making advertisers cautious? Going by the dearth of sponsors for the Indian ... STRATEGY: Unfetter retail The growth of modern retail has been hollow, hyped up by PR exercises. To register robust growth, the sector needs foreign funds and expertise.. I work in organised retail in India. Do you really believe there is a future for organised retail in ... BRANDS: Bending the global brand Successful brands, and global ones in particular, have a core they carry across continents.. “There is no such thing as universal rationality… what is rational or irrational to a person depends on that person's value systems, which ... RETAILING: Time for a makeover? No more a novelty, multiplexes consider ways to differentiate themselves in a crowded market.. When there are multiplexes or cinema theatres within minutes of each other, what do multiplex operators do to attract the crowds? As cinema screens ... BRANDS: Games brands play Marketers are increasingly using games as a medium to build brand equity.. I t might raise some hackles, but will probably delight your teenage son. It's not unlike a dog that's been taught to perform tricks at command – just type a verb, ... BOOKS: The making of a rural marketing expert Excerpts from ‘Courage My Companion', the autobiography of R. V. Rajan, Founder-President, Rural Marketing Association of India.. R. V. Rajan, Chairman, Anugrah Madison Advertising Pvt Ltd and founder President, Rural Marketing Association ...
BOOKS:
Addiction to luxury brands
BOOKS:
Digital marketing is about being slow
BOOKS:
Pervasive media environment
NEW PRODUCTS & SERVICES:
Hands-free
NEW PRODUCTS & SERVICES:
Just peachy!
NEW PRODUCTS & SERVICES:
Garden in bottle
NEW PRODUCTS & SERVICES:
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