Financial Daily from THE HINDU group of publications
Saturday, Mar 23, 2002
Financial Daily from THE HINDU group of publications Saturday, Mar 23, 2002 |
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Marketing
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New Products & Services Coca-Cola to launch coffee Our Bureau
PUNE: Coca-Cola India is planning to launch Georgia brand of coffee (currently sold in Japan) in the country. Addressing the press at the launch of Sunfill, Coca-Cola's powdered soft drink concentrate, in Pune, Mr Syed Safawi, Vice-President (Operations), said that the company was focussing on pure juices, beverages and concentrates. Sunfill would be rolled out to Goa, Madhya Pradesh and Gujarat by the end of April 2002. Mr Safawi said Coca-Cola has tied up with Amar Tea Distributors (the proprietors of the Society Tea brand) for the distribution of Sunfill in Maharashtra.
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