Financial Daily from THE HINDU group of publications
Saturday, Mar 23, 2002
Financial Daily from THE HINDU group of publications Saturday, Mar 23, 2002 |
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Marketing
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Promotions & Offers Lee model hunt contest Our Bureau
BANGALORE: Lee Jeans has launched a nationwide model hunt contest to find the first ever Indian face to be used in its advertising campaign. With every pair of Lee jeans bought, the consumers will reportedly be given an entry form, which they have to fill and send along with a close-up and a full-length photograph. The contest is on till May 15. The contest will be accompanied with a series of promos in various colleges, music stores, cinema theatres and coffee shops.
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