Financial Daily from THE HINDU group of publications
Tuesday, Dec 03, 2002
Financial Daily from THE HINDU group of publications Tuesday, Dec 03, 2002 |
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Marketing
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New Products & Services Rice bran oil launched Our Bureau
MUMBAI: Punjab-based A.P. Solvex Ltd has launched rice bran oil under the brand name Ricela. Ricela is being positioned as a cooking medium with micronutrient oryzanol, which is reportedly known to raise good cholesterol and reducing bad cholesterol. Currently, the industry processes about 35 lakh tonnes of rice bran producing about 6 lakh tonnes of rice bran oil. India is the second largest producer of rice next to China.
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