Financial Daily from THE HINDU group of publications
Tuesday, December 31, 2002
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Financial Daily from THE HINDU group of publications Tuesday, December 31, 2002 |
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MARKETING STRATEGY 
CTV makers to cash in on World Cup maniaWITH sporting events emerging as a major driver for colour television (CTV) sales, CTV manufacturers, in order to cash in on the oncoming cricket season, have lined up a gamut of new models for launch in the next two months. Surely, if cricket ... More ADVERTISING When `creative' came under pressure... THIS has been a rather brutal year for the advertising industry, with smaller budgets, and a demand for greater accountability. One section, in particular, has suffered quietly; the creative folk, typically regarded as spoilt and difficult, have ... More PROMOTIONS & OFFERS Ad Club-BL Quiz goes online THIS year's edition of the annual Ad Club-Business Line Quiz, sponsored by consumer electronics major, BPL, has gone national with an entirely new online format, perhaps the first business quiz to be conducted online. Developed by technology ... More MARKET SHARES 
Water biz on a boilAMONG beverages, the year clearly belonged to packaged water. The Rs 1,000-crore packaged water segment outperformed beverage categories such as carbonated soft drinks, tea and coffee, and powder drinks. The year witnessed large-scale ... More BRANDS 
Regional brands keep FMCG giants on their toesIF 2001 was a tough year for the Goliaths who dominate the Indian market for fast moving consumer goods (FMCG), 2002 was a harrowing one. For, in addition to a steady shrinkage in demand for most product categories, the traditional market leaders ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Focus Inside China Stock scam unravelling Red signal for Chinese silk Petrol pump controversy Kelkar Report In Depth Gender Justice Simple Economics India Interior Consumer Notes Looking back Dec. 22-Dec. 28 Hyundai, Toyota models seduce new buyers Amul-Mother Dairy tussle set to intensify Big brands eating into PC assembler market — Quality boosts customer confidence People-factor dominates liquor industry saga |
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