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MARKETING
STRATEGY
Kurien raps Milma for joining hands with NDDB
IT has only been a few days since Prof Rosen Goldberg, who teaches international business management at the Harvard Business School, invited Dr Verghese Kurien, Chairman, Gujarat Co-operative Milk Marketing Federation (Amul), to spend a few days ...
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ADVERTISING
After films and music videos... Brands look to TV serials for placements
IT is not just films or music videos that brands are targeting. Companies are now looking at television serials for product placement. According to the buzz in the ad industry, companies have started approaching television networks to permit ...
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Brand Quest
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