• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Our Bureau

HYDERABAD, Feb. 23

THOSE facing problems with contaminated water now need no longer go in for generalised solutions available off-the-shelf in the sanitary ware shops.

Problems such as microbiological impurities, hardness of water, brackishness and excess of dissolved solids in the water have been of late gaining demand for customised solutions.

Ion Exchange, a leading player in the water treatment industry, has come out with a promise to offer customised solutions based on analysis of water quality and also the nature of the problem.

`Zero B Ultimate Water Marts', which were set up by Ion Exchange at select premium sanitary ware outlets across the country, would provide live water testing facilities and suggest customised solutions.

In a press release here, the company said the `shop-in-shop' solution for all types of water contamination problems in homes would provide consumers full time assistance in analysing the water, recommending and demonstrating single-window water treatment solutions that protect their health.

Inaugurating these marts at a couple of premium sanitary ware outlets here on Saturday, the Ion Exchange Managing Director, Mr Rajesh Sharma, said, "The Zero B Ultimate Water Mart is a novel initiative promoted by our company's total water management platform. It combines a clinical and caring approach to provide the public with the right solution to problems of microbiological impurities, hardness, brackishness and excess of total dissolved solids in water."

Article E-Mail :: Comment :: Syndication

Stories in this Section
China, get ready for Indian summer!

Copyright © 2003, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line