The Hindu Business Line : Thursday, March 06, 2003

Taparia plans a home tools kit
TAPARIA Tools Ltd (TTL) is working on a new marketing tool to expand its market by seeking to enter the household segment. The Rs 50-crore company, which has a major presence in the domestic organised hand tools market, has so far been ... More

ADVERTISING

With India in Super Six, DD, SET hike ad rates
FOR advertisers, it's always cricket first, but they are learning that it is also sensible to be first in cricket. With the stage set for the Super Six at the World Cup, the battle is heating up for the remaining ad inventory at SET-Max and ... More

As cricket wins, other channels go for a toss
SONY Entertainment Television's cricket gamble seems to be paying off. With most of the big spenders putting in huge monies behind the World Cup, spends on mass entertainment channels such as Star Plus and Zee TV have come down. A look at the ... More

From Exide to Eternity
WARRANTY appears to have become a cardinal punchline for marketing battery products in India, with some of them coming with a longer warranty period and others with a "useless warranty", meaning the quality of the product does not necessitate use ... More

PROMOTIONS & OFFERS

Smokescreen for tobacco cos?
FROM Shah Rukh Khan lighting up his cigarette in the blockbuster Devdas to Vivek Oberoi sporting a mean look and a beedi in Company — Bollywood has always been an ally to the tobacco industry, unwittingly or otherwise, ... More

MARKET SHARES

Whirlpool, LG lead refrigerator market
IT may have been testing times for the white goods industry due to sluggish market conditions, but major MNC players, LG and Whirlpool as well as homegrown brand, Godrej seem to have come out with flying colours. A cursory look at industry ... More

NEW PRODUCTS & SERVICES

Gokaldas unveils Enamor range of lingeries
GOKALDAS Images Ltd and the French lingerie company, Barbara, today announced the launch of a new brand of lingerie, Enamor. This follows an equity joint venture alliance between Gokaldas and Barbara. The new brand will be rolled out by ... More

Brand Quest

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line