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Samsung's Digital Adventure opens in Mumbai

Our Bureau

"The principal idea behind this project is to educate the younger generation on advances in digital technology."

MUMBAI, March 6

IMAGINE. Sitting at your office, you can wash your clothes in your bathroom at home. Driving back from office in the evening, you can make your coffee at home so that the steaming mug is waiting for you in your kitchen micro-oven.

What's more, if you have forgotten to switch off your bathroom geyser, you can do it from your office. You can also switch on or off the light at home or adjust the room temperature. All before you reach home. That's the direction the digital world is heading.

And it was this direction that has been showcased in Digital Adventure, a throbbing electronic and digital gallery with an array of latest products developed by Samsung in the realms of digital media, digital home appliances, telecommunications and semiconductors, which was opened at the Nehru Science Centre in Mumbai.

A joint venture between the Korean electronic giant and the Nehru Science Centre, the Digital Adventure attempts to showcase the latest developments in digital technology and its interfaces for home networking, visual display, internet communication through high quality visuals.

Some of the other products on display were 40-inch LCD TV, claimed to be one of the largest panel size in the world, a 29-inch LCD TV that is ultra-slim (49 mm thick) with full multi-media capability and the 50-inch PDP (Plasma Display Panel) with its versatile hand-on-the-wall display screen. Other high-tech products included the world's largest TFT LCD multi-function monitor with a 24-inch viewable area having picture in picture facility that enables a user to watch TV and also work on the computer.

"The principal idea behind this project is to educate the younger generation on advances in digital technology. We see this as our social responsibility. This is our way of strengthening the knowledge base in this country," Mr Kwang-soo Kim, President and CEO of Samsung Asia, said.

He told press persons after the inaugural function that 35 to 40 per cent of Samsung's earnings from South East Asia came from India. The company's turnover through its Indian operations was expected to increase from Rs. 3,000 crore in 2002 to Rs. 5,000 crore in 2003, he said.

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