The Hindu Business Line : Saturday, March 08, 2003

It's a good innings for hotels too
INDIA'S entry into the Supex Six of the World Cup has come as a bonanza for hotels and restaurants in Kolkata, home to the `Maharaja' of Indian cricket, Sourav Ganguly. All hotels and restaurants here worth their salt are leaving no stone ... More

Hitachi targets commercial AC segment
Close on the heels of the Finance Minister, Mr Jaswant Singh, announcing an excise duty reduction for air-conditioners in the Union Budget, Hitachi was one of the companies to announce that it is going to pass on the benefits to the consumer. More

AWARDS & HONOURS

Prasoon bags best copy writer award
Mr Prasoon Joshi (right) receiving the award for the best copy writer of the year award in Mumbai. His agency, McCann-Erickson, also received the award for the campaign of the year for its work for Coca-Cola. The award was presented by Mr Sam ... More

CONSULTING

UK strategic marketing co Henley Centre sets up shop — `Understanding consumer' to be core driver
"Understanding the consumer will be our overriding strategy driver. We believe in putting the consumer at the centre of the strategy since we feel that insight into consumer demand has not been given its due place." More

ADVERTISING

War clouds get advertisers nervous
MISSILES landing in Baghdad, reporters on hotel rooftops in flak jackets - and we'll be right back after a commercial break. As the possibility of war in Iraq becomes real even as pressure to find a diplomatic solution mounts, TV news channels ... More

O&M to handle Close-Up account
HINDUSTAN Lever Ltd has chosen O&M as the agency responsible for the advertising of Close-Up toothpaste. O&M will be responsible for the brand only in India while JWT will continue to be the agency in other countries. Close-up was ... More

PROMOTIONS & OFFERS

Women to keep date with Maid in Manhattan
FILM studios like to plan big film releases around Diwali or Pongal (in the South) for the hype and audience interest. But perhaps Indian studios can take a leaf out of the books of Hollywood studios, which don't look just at the big ... More

Dabur unveils new promo for fruit juices
ASKING for a glass of juice at a party will not be embarrassing anymore if Dabur Foods Ltd CEO, Mr Amit Burman, has his way. Mr Burman, who was responsible for the Rs 1,200-crore group's foray into the processed food business has kicked off a ... More

Samsung plans roadshows for products
TARGETING a sales turnover of Rs 200 crore in Andhra Pradesh in the year 2003 up from Rs100 crore last year, Samsung India Electronics Ltd has lined up a series of `Dream Home' road shows across the State to showcase its complete range of ... More

NEW PRODUCTS & SERVICES

ITC launches luxury cigarette
ITC Ltd has launched India's first-ever luxury cigarette. Christened Wills Insignia, the brand is on offer in a shoulder box packaging in black and gold and a unique size of 97 mm. According to a company press release issued here, Wills ... More

Brand Quest

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