Financial Daily from THE HINDU group of publications
Saturday, Mar 08, 2003
Financial Daily from THE HINDU group of publications Saturday, Mar 08, 2003 |
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Marketing
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Advertising O&M to handle Close-Up account Our Bureau
MUMBAI, March 7 HINDUSTAN Lever Ltd has chosen O&M as the agency responsible for the advertising of Close-Up toothpaste. O&M will be responsible for the brand only in India while JWT will continue to be the agency in other countries. Close-up was introduced to the Indian market in the late 1980s. "As the brand looks ahead at future growth opportunities and evolving aspirations of its target consumers, it is examining all resources, including brand communication which are integral to its future plans," HLL said in a news release. In this context, HLL had asked a select group of advertising agencies to share their views on the brand's future communication.
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