Financial Daily from THE HINDU group of publications
Saturday, Mar 08, 2003
Financial Daily from THE HINDU group of publications Saturday, Mar 08, 2003 |
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Marketing
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New Products & Services ITC launches luxury cigarette Our Bureau
KOLKATA, March 7 ITC Ltd has launched India's first-ever luxury cigarette. Christened Wills Insignia, the brand is on offer in a shoulder box packaging in black and gold and a unique size of 97 mm. According to a company press release issued here, Wills Insignia is priced at Rs 100 for a packet of 20s. It will currently be available at super premium outlets in Mumbai and Delhi before its availability is extended to other cities, the release adds.
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