![]() Financial Daily from THE HINDU group of publications Saturday, March 15, 2003 |
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MARKETING STRATEGY News channels gear for war action IT'S not just CNN which has gone on an extensive shopping spree or other international channels such as NBC and CBS which are busy hunting locations, preparing equipment and training reporters for the impending US attack on Iraq. But, our own ... More
CHANNELS AND FRANCHISES `Brands need to franchise if they want to grow' BRANDS today need to franchise if they want to grow." This was the main message from at the `World of Franchising 2003' seminar held in the Capital on Friday. "Franchising gives quick market penetration. Local expertise and market knowledge ... More RETAILING Lifestyle opens first store in Mumbai LIFESTYLE International, part of the $600-million Landmark Group, is planning to invest Rs 84 crore in setting up seven more stores in India over the next three years. Commencing its operations in 1998, the company has already invested Rs 80 ... More NEW PRODUCTS & SERVICES Sansui expects World Cup to drive colour TV sales SANSUI India, the Indian arm of Japanese firm, Sansui Electric Co Ltd, is targeting to sell over 2.5 lakh colour TVs during this World Cup. "We have cleared almost 60 per cent of our inventory. Our consumer offer this time has really helped ... More
BPCL launches `Speed' petrol in Coimbatore Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Focus Run-up to Budget Kelkar Report Bottled water: How safe is it? Telecom Competition Oil PSUs: Disinvestment dilemma Housing Fin. rate war: Bonanza for consumers! NPAs in Banking In Depth Simple Economics Consumer Notes Tax Talk The Brahmananda collections NRIs & Investment Avenues Corporate Governance Gold: Still the winner? Cars: Always a beauty Books and Reviews Looking back Mar. 2-Mar. 8 As cricket wins, other channels go for a toss Smokescreen for tobacco cos? War clouds get advertisers nervous |
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