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MARKETING
STRATEGY
Radio Mirchi to crackle in 3 cities by mid-April
WITH the FM radio integration project expected to be complete soon, Times Group's Radio Mirchi hopes to go on air in Delhi, Kolkata and Chennai by mid-April. The integration work, which is being handled by the Government-owned Broadcast ...
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RETAILING
Cinebels sets up shop
HYDERABAD: Cinebels, a specialised unit promoting personalised home cinema, under Cinerama Pvt Ltd has launched its operations in Andhra Pradesh with its exclusive outlet in Hyderabad. It would showcase a range of speakers, electronics, ...
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NEW PRODUCTS & SERVICES
HLL extends Lifebuoy to talcum powder
FMCG major Hindustan Lever has stretched the equity of its largest selling soap brand, Lifebuoy, to talcum powder. Close on the heels of launching the Fair & Lovely talcum powder, HLL has decided to include Lifebuoy in the same category, thus ...
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Karamel to cash in on boom in kidswear
HITTING the stands in a couple of days time will be Karamel, designer kidswear, initially aimed only at girls aged between 2 and 14. It is part of The Shirt Company, which is already licensed to supply clothes under the brand names of Barbie, ...
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Brand Quest
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Top Stories
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In Focus
Run-up to Budget
Kelkar Report
Bottled water: How safe is it?
Telecom Competition
Oil PSUs: Disinvestment dilemma
Housing Fin. rate war: Bonanza for consumers!
NPAs in Banking
In Depth
Simple Economics
Consumer Notes
Tax Talk
The Brahmananda collections
NRIs & Investment Avenues
Corporate Governance
Gold: Still the winner?
Cars: Always a beauty
Books and Reviews
Looking back
Mar. 9-Mar. 15
Basics of catching 'em young
Tata Engg inks pact with Phoenix to distribute Safari, Loadbeta — To enhance presence in UK, Ireland
Samsung, LG lead the World Cup CTV race
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