The Hindu Business Line : Wednesday, March 26, 2003

Marico plans to foray into ayurvedic skincare market — To announce brand acquisition soon
APART from selling its own brands, Marico Industries has decided to take over brands, especially in the skincare segment. Mr Milind Sarwate, Chief Financial Officer, Marico Industries, told Business Line, "We are always looking at good ... More

Sony India to drive growth via exclusive showrooms
WITH a new managing director at its helm, a bigger promotional push, and a focus on its flagship Sony World stores to drive growth in the next financial year, Sony India Ltd has chalked out aggressive plans for India. There are now 33 Sony ... More

South Asian Petro in global marketing tie-up
SOUTH Asian Petrochem — the PET (polyethylene terephthalate) resin plant of the Dhunseri group - has entered into marketing tie-ups with overseas companies for selling 75 per cent of the capacity of its new plant which is slated to be ... More

ADVERTISING

`New FM stations do not spend much on ads'
WITH a plethora of FM radio stations taking to the air in the metros and mini-metros, will the launches and their efforts to catch the listener's ear translate into bigger adspends? Not quite, as the bulk of advertising is on in-house media, ... More

Rajat Sethi on Cannes Lions Direct jury
MR Rajat Sethi, CEO, Wunderman India, has been selected as one of the eminent panel of direct marketing experts from around the world to judge the Lions Direct entries at the 50th anniversary of the Cannes Lions International Advertising ... More

RETAILING

Kwality to open more bakeries
THE Rs 50-crore Kwality Group on Tuesday said it would be investing about Rs 4.5 crore in expanding its chain of confectionery and bakery outlets under the name `Bread and More'. The company is planning to open about 15 outlets in Delhi, ... More

Retail majors flocking to Anna Nagar
Anna Nagar today is a self-contained township with its super markets, restaurants, family entertainment centres, theatre, clubs in addition to the parks and places of religious importance. More

MARKETING RESEARCH

`Striking disconnect between ad agencies, marketers'
IT is a fact as old as the hills: advertising professionals and marketers do not see eye to eye. And a recent survey on the effectiveness of advertising research by CNBC, in association with NFO, simply reiterates it. In a poll of about 150 ... More

STANDARDS & BENCHMARKS

Panel on bottled water moots norms review
THE bottled water issue refuses to die down. The revision of standards for bottled drinking water is unlikely from April 1, as announced earlier, with the inquiry report on the subject submitted on Tuesday, recommending fresh guidelines to be ... More

Brand Quest

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