The Hindu Business Line : Thursday, March 27, 2003

MAX set to rock 'n roll with Rolling Stones — Bags exclusive rights to Licks World Tour concerts
WHAT does it take to get TV audiences excited after the World Cup? How about a telecast of the Rolling Stones' Licks World Tour concert. If you cannot afford a ticket to the concerts, or care for the crush of screaming fans, you can catch it in ... More

Channel V on pop stars hunt
IT's back. Popstars, Channel [V]'s nationwide hunt for pop stars which resulted in the formation of the all-girl VIVA pop band last year, has announced the second popstars hunt. This time, however, the hunt will be different. This year's ... More

WelcomHeritage adds Mussoorie to property fold
DESPITE the Gulf war and the South-Asian virus putting a spanner into the plans of the travel and hospitality industry, WelcomHeritage, a joint venture between ITC Hotels Ltd and Marudhar Hotels, on Wednesday signed up its 27th property in the ... More

Bid to attract more passengers — Marketing initiative for Kolkata Metro on cards
The idea behind the proposed exercise is to narrow the gap between its annual operational expenditure of Rs 90 crore and a revenue of Rs 40 crore that is generated every year. More

LIC ties up with Geojit Securities

EVENTS

Bangalore to host 3-day PR meet in April
THE Public Relations Society of India (PRSI) will hold an international conference in Bangalore from April 10 to 21. Professionals of mass media will attend the three-day conference from different parts of the country and the Vice-President, Mr ... More

ADVERTISING

TBWA drops Anthem; draws big plans
FROM Anthem to TBWA\Anthem to finally TBWA India. It's not just the international name that this Rs 100-crore (capitalised billings) advertising agency is donning, it is also looking at growing its business in the Indian market in a big way. As ... More

BRANDS

`Nirma plan to buy brands a positive move'
NIRMA Ltd's plan to acquire brands Nirma and Nima from the promoter held company is seen as a positive move notwithstanding the costs involved in the transaction, analysts said. They said that the company acquiring and owning key brands augurs ... More

PIRACY

Piracy eating into music industry health — Falling sales, high taxes and mafia add to the blues
`In Canada and the US, the entire distribution of Tamil movies and music has been taken over by the LTTE.' More

PRS Permacel solution to counter fake menace
PRS Permacel Pvt Ltd has launched `Kavach', a technology solution to counter the menace of counterfeiting and duplicating. Mr N.S. Shenoy, Vice-President, Marketing, said that a large number of industries in the country were plagued by the ... More

NEW PRODUCTS & SERVICES

German oil major OWS unveils range of products
"We expect the South-east Asian market to contribute significantly to the company's sales. The German market was saturated and does not hold much potential. OWS hopes to begin selling the additives and oils in China shortly and in Australia, within t wo months." More

Samsung unveils PC upgrade scheme
The products include a combo writer with CD ROM, DVD ROM and CD writer; DVD writer; new series of hard disk drives; Humming Bird, the world's smallest laser printer; Rhine, multifunctional inkjet printer and fax machine and Vango, the thinnest HDD. More

Brand Quest

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