The Hindu Business Line : Saturday, April 19, 2003

Now, it's known as Sahara Manoranjan
SAHARA TV is donning a new name. In a bid to differentiate itself from its 30 odd news channels, the Hindi general entertainment channel from the Sahara Media & Entertainment Network will now be called Sahara Manoranjan. "We have changed the ... More

ADVERTISING

Banks on religious fairs — Linterland hopeful of 75% growth
LINTERLAND, the rural initiatives division of Lintas India, has projected a growth rate of 75 per cent this year. It is hoping to bag the marketing rights of the forthcoming religious fairs to be held in smaller towns such as Nashik and ... More

Grey Worldwide bags AVT account
THE Bangalore office of Grey Worldwide has won the AVT account in a multi-agency pitch that included Quadrant Communications and Enterprise-Nexus. The account, for the flagship AVT tea brand from the Chennai-based AV Thomas Group, is estimated ... More

Pink City to host Ad Asia show
THIS November, the Pink City will play host to about 1,200 visitors of a different kind: the best minds from the advertising, marketing and media fraternities from India and the rest of Asia, who will come together for Ad Asia 2003. India is ... More

PROMOTIONS & OFFERS

SOTC Aussie package for cricket fans
AFTER cheering the Indian cricket team to the finals of the World Cup and enjoying a safari in South Africa, it is now time to pack your bags to wave the Indian tricolour at the cricket grounds in Australia while enjoying the sights and sounds ... More

LG using golf links to boost commercial air-conditioner
WITH LG, it's always cricket first, but golf is important, too, specifically for its commercial airconditioner range. The `LG Air Conditioners Corporate Putting Championship 2003', being held in the seven major cities, will provide an opportunity ... More

AirTel offers free fixed line connection for subscribers
BHARTI Mobile - owned AirTel has announced that it will offer a free fixed line subscription to subscribers who buy a post-paid connection before April 30. The deposit fee of Rs 3,000 for a Touchtel fixed line connection will be waived for ... More

IOC cash reward scheme

RETAILING

Snowman plans to expand cold storage network
SNOWMAN Frozen Foods Ltd, the cold chain logistics company, is looking to strengthen its domestic network in the country by setting up small distribution stores in city centres for secondary distribution from the mother cold stores to the retail ... More

NEW PRODUCTS & SERVICES

Come SUV Vitara, the unfussy Gypsy still remains off-roaders luv
IT will be some time before Maruti's new sports utility vehicle (SUV) — the Grand Vitara XL-7 — reaches Pachmarhi, 3,500 feet up in the Satpura ranges. But when it does, there will be brethren waiting to welcome, all years older but ... More

Brand Quest

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line