MARKETING
STRATEGY
Confectionery co Lotte to expand portfolio
To launch higher-priced products in lollipops and lozenges categories
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Kondapalli toys come in new catchy designs
MARKET MAKEOVER
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Starcom MediaVest to offer space management services
Starcom MediaVest Group has ventured into greenfield ambient assets and space productivity consulting by setting up a new specialist unit called Enhance. It has appointed Mr Kaushik Chakravorty as the Country Head. Mr Sanjay Shah, Chief ...
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SupplyCo plans Rs 1,000-cr sales project
The Kerala State Civil Supplies Corporation (SupplyCo) is planning a mega Rs 1,000-crore sales programme to coincide with the Onam festival season later this year. The Civil Supplies Minister, Mr C. Divakaran, announced this while addressing a ...
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PROMOTIONS & OFFERS
`Cash back' offer on SBI debit cards
The State Bank of India (SBI) has launched `Cash Back on ATM Debit Cards' from June 16 to July 15 in Ernakulam. Launching the offer here on Thursday, the SBI Deputy General Manager, Mr S. Chandramouli, said that an SB ATM cardholder using his ...
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`Zindagi Exp' coming to Ernakulam
LIC's Zindagi Express, a unique exhibition on wheels focussing LIC's success story, achievements and highlights and history of insurance in India, will arrive at Ernakulam Junction on Saturday for a two days stop over. Free diabetic check up, ...
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RETAILING
Revolutions opening Pune outlet with `relaxation spa'
Zanaat will display high-end fashion products
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Pantaloon, Talwalkars embark on cross-marketing of brands
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OUTLOOK
Panasonic eyes higher sales from consumer electronics biz
Bullish on the Indian market, Japanese consumer electronics major Panasonic is looking to rev up its marketing activities in the country to give a boost to sales. The company today said it would increase its expenditure on ...
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NEW PRODUCTS & SERVICES
HP launches new `c-Class' blade servers
Saya India development team played key role
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TTDC launches new package tour
Tamil Nadu Tourism Development Corporation (TTDC) has launched a13-day `rail-cum-road tours' originating from Mumbai and Ahmedabad. Tamil Nadu attracts 25 lakh tourists from Maharashtra, which is the highest among states. The ...
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Wai Hai Lines begins China to West Asia direct service
Wan Hai Lines has begun a China-West Asia direct service linking Tuticorin to Singapore and China, according to Tuticorin Container Terminal (TCT), the private container terminal operated by PSA Sical Terminals Ltd. Under the service, the first ...
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FritoLay launches Quaker Oats
FritoLay recently launched its new breakfast cereal, Quaker Oats , which it had been test marketing for a while. According to the company, Quaker Oats is a nutritious whole grain food for breakfast that reduces the risk of heart diseases and ...
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Brand Quest
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