• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Pune, Aug. 24 The Swiss-made Milleret brand of jewellery watches opened outlets in two P N Gadgil stores in Pune on Thursday, and is set to expand its retail base in India to 35 jewellers’ outlets across the country by the end of the year.

Mr Vinod Joshi, Director, Vee Line Jewels and Watches Pvt Ltd, said that the high-end gold and diamond studded watches were launched in Mumbai late last year, and are now available at 18 jewellery stores in Mumbai, Chennai, Goa, Coimbatore, Delhi, Bangalore, Surat, Goa, and Pune.

The other cities on the map are Jaipur, Ahemdabad, Baroda, Chandigarh and Kolkata.

The market for jewellery watches in India is estimated to be around Rs 650 crore. Milleret’s diamonds-set-in-gold watches range from Rs 50,000 to Rs 5 lakh, with the limited edition Squeleton (Rs 2.75 lakh) proving the most popular amongst Indian buyers.

Around 80 high-end watches were sold last year. Mr Doshi expects the demand to be around 500 watches in a year’s time.

More Stories on : Retailing | Watches & Accessories | Brands

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Today’s Writing Products to double capacity at Dadra plant

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line