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Vipin V. Nair

While Pentium III consolidated its market leadership with a share of 68.7 per cent, up from 61.1 per cent, its successor, the P4, gained a share of 8.1 per cent during the year.

NEW DELHI, March 15

THE Indian PC user seems to have developed an insatiable hunger for power from his desktop. During 2001, Intel's Pentium III and Pentium 4 microprocessors dominated the Indian market, but share of its cheaper and less powerful Celeron processor more than halved over the previous year.

According to a report by IDC (India), market share of Celeron in 2001 came down to 11.4 per cent from last year's 29.5 per cent. Total sales of the processor in the year was down by a staggering 58 per cent to 2.08 lakh units from 4.94 lakh units in 2000.

While Pentium III consolidated its market leadership with a share of 68.7 per cent, up from 61.1 per cent, its successor, the P4, gained a share of 8.1 per cent during the year. Total sale of PIII stood at 12.6 lakh and P4 1.49 lakh.

Advanced Micro Devices (AMD), the second largest chipmaker after Intel, too improved its sales in India. AMD sold 1.67 lakh of its K6/Duron processors in 2001 to obtain a market share of 9.1 per cent as compared to 1.28 lakh in the previous year.

AMD's other line of processor, Athlon, sold over 33,000 units, as compared to 9,450 units in 2000. That consumers increasingly prefer a more powerful machine was evident from the fact in consumer desktop segment, Celeron's share fell to just 10.7 per cent in the year from 31 per cent in 2000.

From over 1.68 lakh units in 2000, sales of Celeron tumbled to just 60,250 units. PIII and P4 accounted for the lion's share of consumer PCs, according to the report. AMD garnered a 13.7 per cent share in this segment during the year. In consumer desktops too, Celeron was not the choice of many as its sales dropped by over 55 per cent to 1.41 lakh units from 3.17 lakh in 2000.

PIII and P4 together accounted for over 77 per cent share of consumer PCs while AMD also saw sales of its chips going up in 2001. The total desktop chip sale during the year stood at 17.58 lakh units over 16.04 lakh units, according to IDC.

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