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Richa Mishra

Sharp Business is expecting to have a 20 per cent market share in the LCD monitor segment by March 2005.

NEW DELHI, Feb. 18

THOUGH a late entrant in the Indian market in the office automation and information technology sector, Sharp Business Systems (India) Ltd is looking towards doubling its turnover in the next two years (to Rs 200 crore by March 2005). Its current turnover is close to Rs 100 crore.

Sharp Business Systems (India) is a joint venture between Larsen & Tourbo Ltd (L&T) and Sharp Corporation, Japan. "The company has a paid-up capital of Rs 9 crore, 74 per cent contributed by Sharp Corporation and 26 per cent by L&T," Mr Sunil K. Sinha, Chief Executive, Sharp Business Systems (India), told Business Line.

Almost 50 per cent of the current turnover comes from copiers, 25 per cent from projectors, while facsimile machines contribute 20 per cent to the total turnover. The liquid crystal display (LCD) monitors contribute five per cent to the turnover of the company, Mr Sinha said.

He revealed that Sharp Business Corporation enjoys a market share of 13 per cent in the digital projector segment, which is expected to increase to 16 per cent by March 2004. The projector market is growing at the rate of 25 per cent to 30 per cent per annum. Almost 35 per cent comprise institutional sales, Mr Sinha informed. In the facsimile machines segment the company enjoys a market share of 23 per cent.

Further, Sharp Business is expecting to have a 20 per cent market share in the LCD monitor segment by March 2005. "Sharp Corporation is basically a LCD company and was the first to produce LCD panels and has the largest production capacity for LCD panels in the world," Mr Sinha said. The LCD monitor segment is expected to witness a 428 per cent growth, he said.

Commenting on the plans of the company, Mr Sinha said that the focus would be on the LCD business. "The sales for LCD monitors would increase manifold. This is because LCD monitors have certain inherent advantages when compared to the Cathode Ray Tube (CRT) monitors.

World Cup pushes up demand for LCD

WHETHER the `men in blue' succeed or not, the cricket World Cup definitely means good news for LCD businesses. The demand for LCD projectors has crossed over from the boardrooms and institutions to hotel lobbies. "It is not just hotels in metros which are putting up LCD projectors, we are also flooded with enquiries from other up-country markets," Mr Sunil K. Sinha, Chief Executive, Sharp Systems (India), said.

"The World Cup has seen us receiving enquires and orders from places such as Patiala, Hissar and Jalandhar to name a few. Some major resorts have also been in talks with us," he said. Despite adverse economic conditions, the LCD business seems to be booming, he said.

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