The Hindu Business Line : Thursday, December 03, 2009

BRAND LINE

ADVERTISING: On a sticky wicket
So much cricket. So many formats. As spending relative to the benefits comes in for scrutiny, what are advertisers' options?. Are too many cricket-based properties making advertisers cautious? Going by the dearth of sponsors for the Indian ...

STRATEGY: Unfetter retail
The growth of modern retail has been hollow, hyped up by PR exercises. To register robust growth, the sector needs foreign funds and expertise.. I work in organised retail in India. Do you really believe there is a future for organised retail in ...

BRANDS: Bending the global brand
Successful brands, and global ones in particular, have a core they carry across continents.. “There is no such thing as universal rationality… what is rational or irrational to a person depends on that person's value systems, which ...

RETAILING: Time for a makeover?
No more a novelty, multiplexes consider ways to differentiate themselves in a crowded market.. When there are multiplexes or cinema theatres within minutes of each other, what do multiplex operators do to attract the crowds? As cinema screens ...

BRANDS: Games brands play
Marketers are increasingly using games as a medium to build brand equity.. I t might raise some hackles, but will probably delight your teenage son. It's not unlike a dog that's been taught to perform tricks at command – just type a verb, ...

BOOKS: The making of a rural marketing expert
Excerpts from ‘Courage My Companion', the autobiography of R. V. Rajan, Founder-President, Rural Marketing Association of India.. R. V. Rajan, Chairman, Anugrah Madison Advertising Pvt Ltd and founder President, Rural Marketing Association ...

BOOKS: Addiction to luxury brands
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BOOKS: Digital marketing is about being slow
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BOOKS: Pervasive media environment
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NEW PRODUCTS & SERVICES: Racy range
F astrack has launched the Bikers collection of watches and sunglasses. The collection has 11 styles of watches in 31 variants while the sunglasses offer 15 styles across 40 variants to choose from. The watches have large cases that ...

NEW PRODUCTS & SERVICES: Hands-free
Hindustan Lever Ltd has introduced Pureit Autofill, an inline water purifier that fills itself. Pureit Autofill automatically shuts the inflow of water once the purifier is filled, avoiding overflow and wastage. The ‘Hydro Sensors' ...

NEW PRODUCTS & SERVICES: Just peachy!
ITC has launched Fiama Di Wills range of transparent gel bathing bars. These bathing bars are said to be dermatologically tested and proven mild with natural exotic extracts such as peaches, avocadoes, seaweed and lemongrass. Launched in ...

NEW PRODUCTS & SERVICES: Garden in bottle
G .R.Fragrances has launched ‘Expose' fragrant natural spray for women. Its top note is made up of green lilac and Sicilian lemon leaves. The heart is a blend of wisteria blossom, green tea leaves, peach blossom, red peony and ...

NEW PRODUCTS & SERVICES: Crystal clear
L G Electronics India claims it has launched a new concept in mobile phones – the transparent LG-GD900 Crystal. It is the first phone to feature LG's next-generation touch technology and Gesture Command. Priced at Rs 26,000, the phone ...

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