Business Daily from THE HINDU group of publications
Thursday, December 03, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Thursday, December 03, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING RURAL MARKETING: The making of a rural marketing expert Excerpts from ‘Courage My Companion', the autobiography of R. V. Rajan, Founder-President, Rural Marketing Association of India.. R. V. Rajan, Chairman, Anugrah Madison Advertising Pvt Ltd and founder President, Rural Marketing Association ... RETAILING: Rejuvenating a retail brand that is 160-years-old What do you do with a hoary retail brand, all of 160 years old, which has spanned two millennia? Either it fades away, or as Mr Manikam Ramaswamy, Managing Director of the multi-brand watches and clocks retailer, P.Orr & Sons, has done, ... NEW PRODUCTS & SERVICES: Tata Teleservices launches 3G-enabled TV services New Delhi, Dec. 2Now you can watch television on your laptop while moving in your car. Tata Teleservices has launched Photon TV, a service that allows its high speed Internet subscribers to watch live television channels on their laptops or ... STRATEGY: Bacardi takes musical way to new markets Spirits brand Bacardi is in the process of extending its products to non-metro cities and the rural parts of ... NEW PRODUCTS & SERVICES: Navia Markets unveils trading portal in Tamil Even after taking stock markets to office rooms of broking firms, and then to the doorsteps of investors, the country has not seen any dramatic growth in the investing population in the ...
NEW PRODUCTS & SERVICES:
Acer introduces 3D notebook
NEW PRODUCTS & SERVICES:
Anant diamond jewellery collection
ADVERTISING: On a sticky wicket So much cricket. So many formats. As spending relative to the benefits comes in for scrutiny, what are advertisers' options?. Are too many cricket-based properties making advertisers cautious? Going by the dearth of sponsors for the Indian ... STRATEGY: Unfetter retail The growth of modern retail has been hollow, hyped up by PR exercises. To register robust growth, the sector needs foreign funds and expertise.. I work in organised retail in India. Do you really believe there is a future for organised retail in ... BRANDS: Bending the global brand Successful brands, and global ones in particular, have a core they carry across continents.. “There is no such thing as universal rationality… what is rational or irrational to a person depends on that person's value systems, which ... RETAILING: Time for a makeover? No more a novelty, multiplexes consider ways to differentiate themselves in a crowded market.. When there are multiplexes or cinema theatres within minutes of each other, what do multiplex operators do to attract the crowds? As cinema screens ... BRANDS: Games brands play Marketers are increasingly using games as a medium to build brand equity.. I t might raise some hackles, but will probably delight your teenage son. It's not unlike a dog that's been taught to perform tricks at command – just type a verb, ... BOOKS: The making of a rural marketing expert Excerpts from ‘Courage My Companion', the autobiography of R. V. Rajan, Founder-President, Rural Marketing Association of India.. R. V. Rajan, Chairman, Anugrah Madison Advertising Pvt Ltd and founder President, Rural Marketing Association ...
BOOKS:
Addiction to luxury brands
BOOKS:
Digital marketing is about being slow
BOOKS:
Pervasive media environment
NEW PRODUCTS & SERVICES:
Hands-free
NEW PRODUCTS & SERVICES:
Just peachy!
NEW PRODUCTS & SERVICES:
Garden in bottle
NEW PRODUCTS & SERVICES:
Crystal clear Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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