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National Panasonic flat TVs hit Kerala

Our Bureau

KOCHI, Feb. 25

NATIONAL Panasonic today launched its latest series of flat TVs _ Tau _ in Kerala.

Talking to reporters at the launch, Mr. Y. Ozassa, Managing Director of the company, said Matsushita Electric Industrial Co (MEI) of Japan, parent company of Panasonic India Ltd, was one of the largest consumer electronics companies in the world, having launched innovative products.

In India, too, he said, the Matsushita Group will like to be the pioneer in the field of digitalisation.

National Panasonic India Ltd and Matsushita Television and Audio India Ltd, MEI's two subsidiaries in the audio-visual industry, will soon launch quality digital products in India.

The company which has sold 200 million TV sets across the world has a market share of 10 million sets a year. This accounted for 10 per cent of the market-share, Mr. Gurdeep Singh, Director for marketing, sales and services, said.

He said the company hoped to sell 2,40,000 TV sets in the Indian market during next year, accounting for 5 per cent of the total market share. Plans are also on to enhance its position in the washing machines segment to between 5 and 8 per cent by sellin g 50,000 units.

The trend of digitalisation has come to India also. Under Matsushita's world-wide campaign of Digital World 2000, new products like Plasma TV, Pure Flat TV (Tau), projection TV, music systems with DVD player and the world's smallest digital movie camera are now available in India.

The age of flat TVs are behind us and what is ahead is the age of digital flat TV, Mr. Singh said.