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Leo Burnett bags magazine award

Our Bureau

NEW DELHI, Feb. 25

LEO Burnett, the multi-locational ad agency, has been named the Top Global Agency Network for 1999 by Advertising Age.

According to the magazine, the agency won the award because of its boldness in being persistent in creative excellence that has made it a global force.

Leo Burnett, Warsaw, was named Agency of the Year in 1999, at the leading ad festival for Central and Eastern Europe. The Spanish agency also won a Gold Lion at the international advertising festival in Cannes for a humorous mobile phone spot.

Globally, the agency bagged the $13-million Scandinavian Airline System account in Stockholm, the $20-million Acer group account in Taiwan and the Getronics account in Amsterdam.

Two of the group's strongest growth engines in 1999 were Leo Burnett, US, and Starcom, a leading US media agency. Significantly, Chaitra Leo Burnett, the Indian arm of Leo Burnett is among the top 10 advertising agencies.

In the last six months alone, its major clients rewarded the agency with additional assignments. Coca-Cola, which already had a large portfolio _ Coca-Cola, Thums-Up and Limca _ added Maaza to the agency's list, while Fiat Sienna was added to the Fiat ac count.

As a result of the agency's work on Complan, Heinz added Glucon D to the list, while Dabur rewarded it with one of its largest brands, Dabur Chyawanprash. Bajaj Chetak also went to the agency after its work on other Bajaj motorcycles _ Kawasaki Caliber a nd Boxer.

The Indian agency also benefited strongly from Leo Burnett's global alliance with Dentsu. The agency's Bangalore operation _ now called Orchard Advertising _ was responsible for the successful launch of Toyota Qualis.