The Hindu Business Line : Thursday, September 03, 2009

MARKETING

STANDARDS & BENCHMARKS: Fuel-efficiency labels on cars to be made mandatory soon
New Delhi, Sept. 2 Come 2011, car buyers will be able to tell how fuel efficient the car ...

NEW PRODUCTS & SERVICES: Tata Motors to phase out 15 truck models by March
Mumbai, Sept. 2 Tata Motors will phase out 15 models in its commercial vehicle range by end-March keeping in mind the new emission standards effective April ...

RETAILING: Infiniti Retail looks to cross Rs 1,000-cr turnover
Croma may rope in Tata Group co for durable financing. Mumbai, Sept. 2 Infiniti Retail, a subsidiary of Tata Sons, with its Croma brand of retail stores, is expecting to cross a turnover of Rs 1,000 crore this year. With Tata Sons having ...

RETAILING: Tanishq opens largest jewellery store in Chennai
Chennai, Sept. 2 Titan Industries is planning a Rs 100-crore capital expenditure during the current financial ...

STRATEGY: Godrej hopes to sell 30% more appliances this year
Kolkata, Sept. 2 Backed by a growth in demand for refrigerators, washing machines and air-conditioners, the appliance division of Godrej & Boyce Manufacturing Company Ltd hopes to achieve a 30 per cent jump in sales this year on a ...

NEW PRODUCTS & SERVICES: Hyundai launches smarter Santro
...

ADVERTISING: Prime Focus restructures India team
Coimbatore, Sept. 2 Visual entertainment services company Prime Focus has restructured its India management team to ...

From Brand Line

BRANDS: Serving up an Ace
The success of Tata Motors’ mini-truck Ace has redefined the segment in which it operates.. Four years ago, when Tata Motors launched the Ace, the mood at the ceremony had been one of curiosity. The product in question was a mini-truck; ...

PACKAGING: Packaged in history
Vimal Kedia’s products and packaging museum in Bangalore can fill one with a deep sense of nostalgia of how things were.. Who would ever think that an aluminium tiffin carrier or a tin of baby food would be a collector’s item ...

INTERVIEW: “The idea of a brand is different from branding”
Kiran Khalap of chlorophyll on the consultancy’s 10-year-journey. On the eve of celebrating its 10 years, chlorophyll, the brand and communications consultancy, recently launched an online corporate brand alignment tool - litmosi, ...

BRANDS: Why is my favourite brand going downhill?
Jet Airways, which stood for smart and courteous service, now seems to have hit an air-pocket.. I have always been a great admirer of Jet Airways. I have had nothing but praise for this company that to me and several others epitomises ...

CUSTOMER RELATIONSHIP MANAGEMENT: Enemy of our own making
Businesses have only themselves to blame for creating a disillusioned lot of customers.. Two-time Pulitzer prize-winning historian Barbara Tuchman starts her book The March of Folly by firing off a series of questions. Each of these questions ...

BOOKS: Marketing cuts in turbulence
When the time comes to make cuts, marketing always seems to get the first swipe, and new product development the second, find Philip Kotler and John A. Caslione. The authors rue that such a response is always a mistake because it destroys ...

BOOKS: Formula preparation
In My Story (www.harpercollins.co.uk), Lewis Hamilton captures the details of plant visits as part of his training and development. “I visited all the different departments and engineers both ...

BOOKS: Response to innovation
A bad consumer response in creative development research isn’t necessarily the end of the world, says Jon Steel in Truth, Lies & Advertising: The Art of Account Planning (
NEW PRODUCTS & SERVICES: Clean wheels
Xenos Technologies has launched a new range of car care products, one of whose features is low pH/alkaline effectiveness. The Auto Glass Cleaner is meant for clear and tinted windows. It contains no ammonia, making it safe for users ...

NEW PRODUCTS & SERVICES: LED light in
Cosmo Floor has launched the Eyeleds range of LED lighting systems. The range comprises Eyeleds for interiors, Power Eye, Colour Eye, Eyeleds Outdoor Professional and Eyeleds Quartz (for textured flooring). The LEDs are available in round, ...

NEW PRODUCTS & SERVICES: Extreme acting
Jotun Paints has announced the launch of its premium industrial product – Jotatemp 650. This high-build coating has been developed to prevent corrosion of industrial equipment operating in extreme conditions. This coating product is able ...

NEW PRODUCTS & SERVICES: Daily grind
Morphy Richards has launched the Icon DLX Mixer Grinder. It has a 750 Watts motor. It has a 90-degree, three-speed function that comes with three multi-utility jars and break-resistant polycarbonate jar handles and dome caps. It comes with ...

NEW PRODUCTS & SERVICES: Pasta fest
Domino's Pizza India has launched pasta. The range is available in Tangy Red (tomato-based) and Cheesy White (white sauce-based) in both vegetarian and non-vegetarian versions. The vegetarian and non-vegetarian pastas are priced at Rs 69 ...

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Markets (Sept 2)

Nifty (at close)	4,608.35(-17)
US Dollar (Buy/Sell)	48.96/97
Brent crude (a bbl) Rs	3,361
Gold (a gram) Rs	1,418
Silver (a kg) Rs	25,630

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