Business Daily from THE HINDU group of publications
Tuesday, December 15, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Tuesday, December 15, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING NEW PRODUCTS & SERVICES: Shantha launches oral cholera vaccine Vaccine maker Shantha has launched its oral vaccine for protection against cholera. The vaccine, ‘Shanchol', is a bivalent inactivated whole-cell cholera vaccine developed by Shantha in collaboration with the International ... STRATEGY: Fox Star's Avatar hopes to break record for Hollywood movies in India James Cameron is back. Come this Friday, the director of Titanic is ready to take us to the world we have never imagined, redefining our cinema-going experience with bleeding-edge ... BRANDS: Rasi creates ‘HyVeg' brand for vegetable seeds Launches processing facility in Haryana. Rasi Seeds (Pvt) Ltd has created a separate brand, “HyVeg”, for its vegetable ... FASHION: Rs 6-cr investment in Chennai fashion week The first-ever Chennai International Fashion Week (CIFW), slated to be held here from December 16-20, aims to position the city as a fashion destination. CIFW is being organised at an estimated cost of Rs 6 crore. Ad spends to market the ... NEW PRODUCTS & SERVICES: Sun Direct, Samsung tie up to launch HD TV services Television viewing in India is set to enter the next generation. Twenty-seven years ago when Delhi hosted the Asian Games, India was introduced to colour televisions and now with less than a year to go for the Commonwealth Games, Sun Direct ... ALLIANCES & JOINT VENTURES: Reliance Big TV in marketing tie-up Reliance Big TV has entered into a marketing alliance with Fox Star Studios for the India release of James ... DIRECT MARKETING: Direct Selling Association seeks regulatory framework The World Federation of Direct Selling Association has urged the Government to formulate a regulatory framework to help the sector realise its ... BRANDS: ‘Telangana developments may dent Brand Hyderabad' The Hyderabad Software Exporters' Association (HYSEA) has expressed its concern that the Brand Hyderabad and Andhra Pradesh as a peaceful destination for information technology (IT) and IT-enabled services companies might be dented in the ... RETAILING: The Loot in talks to offload 25% stake The Loot (India), a chain of multi-brand discount format stores, is in talks with private equity investors to offload part of ...
INTERVIEW: Play it again, Sam! Sam Balsara, CMD, Madison World, says the ad industry should go beyond paying lip-service to the concepts of consumer insight and engagement.. People give him various appellations: ‘Little big man' of Indian advertising or ‘pocket ... STRATEGY: One-way ticket to the blues Levi's is working on all fronts, from easing the consumers' purse strings to raising the fashion quotient, in a bid to get consumers to buy into ‘premium' wear.. Shyam Sukhramani, Director (Marketing) at Levi Strauss, is fiercely ... BRANDS: Of life and afterlife What drives brands and categories to their demise? And why do some brands have an afterlife?. T he Brand Planet, if we can use that phrase, is littered with cadavers of brands and even entire categories that are deemed to be extinct like the ... ADVERTISING: Celebrities and scandals The masses may forgive a fallen celebrity easier than advertisers do.. The latest scandal to rock the world of celebrities has really thrown a tiger amongst the pigeons. Tiger Woods, probably one of the greatest golfers in the world and ... CINEMA: Raising their hackles again Multiplex owners are up in arms once more, this time against early releases on the DTH platform.. T he year 2009 seems to be a jinxed one for the film industry. Just when the box office is coming alive, a new battlefront has opened up between ... INTERVIEW: ‘The major issue likely to hit advertising in the coming years is that of talent' Sam Balsara on cost-cutting, hiring top-notch talent and advertiser-client relationships.. It's a little bit of both. Clients express the need for it, agencies need to develop a proper conceptual framework for it and then need to train their ... NEW PRODUCTS & SERVICES: Steamy stuff Panasonic has introduced its Nano Care range of beauty products. They include a facial ionic steamer and hair dryer. The steamer claims to generate ultra-fine nano particles of ion steam that penetrate the skin to give firmness and make ...
NEW PRODUCTS & SERVICES:
A shoe-in
NEW PRODUCTS & SERVICES:
Fu(ss)zz-free
NEW PRODUCTS & SERVICES:
Go traditional
NEW PRODUCTS & SERVICES:
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