The Hindu Business Line : Thursday, December 10, 2009

BRAND LINE

INTERVIEW: Play it again, Sam!
Sam Balsara, CMD, Madison World, says the ad industry should go beyond paying lip-service to the concepts of consumer insight and engagement.. People give him various appellations: ‘Little big man' of Indian advertising or ‘pocket ...

STRATEGY: One-way ticket to the blues
Levi's is working on all fronts, from easing the consumers' purse strings to raising the fashion quotient, in a bid to get consumers to buy into ‘premium' wear.. Shyam Sukhramani, Director (Marketing) at Levi Strauss, is fiercely ...

BRANDS: Of life and afterlife
What drives brands and categories to their demise? And why do some brands have an afterlife?. T he Brand Planet, if we can use that phrase, is littered with cadavers of brands and even entire categories that are deemed to be extinct like the ...

ADVERTISING: Celebrities and scandals
The masses may forgive a fallen celebrity easier than advertisers do.. The latest scandal to rock the world of celebrities has really thrown a tiger amongst the pigeons. Tiger Woods, probably one of the greatest golfers in the world and ...

CINEMA: Raising their hackles again
Multiplex owners are up in arms once more, this time against early releases on the DTH platform.. T he year 2009 seems to be a jinxed one for the film industry. Just when the box office is coming alive, a new battlefront has opened up between ...

INTERVIEW: ‘The major issue likely to hit advertising in the coming years is that of talent'
Sam Balsara on cost-cutting, hiring top-notch talent and advertiser-client relationships.. It's a little bit of both. Clients express the need for it, agencies need to develop a proper conceptual framework for it and then need to train their ...

NEW PRODUCTS & SERVICES: Steamy stuff
Panasonic has introduced its Nano Care range of beauty products. They include a facial ionic steamer and hair dryer. The steamer claims to generate ultra-fine nano particles of ion steam that penetrate the skin to give firmness and make ...

NEW PRODUCTS & SERVICES: A shoe-in
Bata India has launched its winter collection for men and women. This collection has a large variety ranging from ballerina, peep toes, stilettos and flats. The collection incorporates various style elements including metallic, patent and ...

NEW PRODUCTS & SERVICES: Fu(ss)zz-free
Reckitt Benckiser has launched Veet Ready to Use Wax Strips. With this, it claims, waxing can be done in minutes at home. The strips are available in three variants – for normal skin with shea butter and berry, for dry skin with aloe ...

NEW PRODUCTS & SERVICES: Go traditional
K aleesuwari Refinery has launched Dheepam Lamp Oil. It is a new type of offering for those wishing to use a lamp oil which is claimed to be a combination of various vegetable oils as recommended by Vedic pundits. It is available in ...

NEW PRODUCTS & SERVICES: Feast, readily
K ohinoor Foods has introduced ready-to-eat Indian dishes. This new range is branded as “India on Platter”, which offers around 16 varieties including curries, rice dishes and desserts. The entire range is priced between Rs 50 and ...

BOOKS: Four guarantees about change
Four inevitable attributes of change have created the new business reality, says Karl G. Schoemer in Four guarantees,' a chapter in Change Is Your Competitive ...

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line

In Focus
Nano - The People's Car

Mandate 2009

Who is hiring?

More

Other Top Stories
‘The major issue likely to hit advertising in the coming years is that of talent'

Of life and afterlife

Looking back
Nov. 29-Dec. 5
Time for a makeover?

Bending the global brand

Games brands play