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TV commerce company DEN Snapdeal TV-Shop has tied up with Hero Electric to sell electric scooters through its teleshopping platform. In a statement, Maneesh Goel, CEO, DEN Snapdeal TV-Shop, said, “I believe TV shopping is the right medium for a product like an electric two-wheeler with viewers getting in-depth information on the product — what kind of features it has and the benefits it offers. This will enable customers to make an informed choice on buying the product. The concept of electric vehicles in India is gaining momentum because of the government’s thrust in the form of subsidies electric bikes, which is passed on to the customer.”
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