D’lecta Foods Pvt. Ltd, a B2B player in the dairy product segment, is getting into the consumer segment by launching a slew of new products in the next one year.

Currently, only a section of D’lecta products are available in the retail market. The products, available in supermarkets and online stores, include tetra pack cow milk, cow ghee, cream, cheese slices, cheese block, cheese spread and Milke, which is India’s first and only single serve liquid dairy creamer.

“D’lecta cow milk has already started gaining market preference in its category, especially in Mumbai and Pune. D’lecta Milke, in the meantime, is slowly replacing milk powder sachets in hotels, airlines, offices and high income households. It is not only a more convenient option, but also a healthier and tastier one,” said Deepak Jain, Founder & Managing Director, D’lecta Foods.

“We are looking at increasing support to the existing products by strengthening our distribution channels and reinforcing marketing initiatives. In addition, we will be introducing products like butter, mozzarella, natural cheddar and cream cheese to the retail market in the immediate future. These products already are part of our existing product portfolio, but currently available only on bulk order and for institutional sales,” he added.

The market size for milk and milk products is currently estimated at Rs 3.6 lakh crore. Unorganized sector and a few large milk co-operatives and private companies dominate this market.

“With the organised market growing at more than 10 per cent per annum, we see a huge opportunity for ourselves. We have more than 20 products that are tried, tested and appreciated by some of the finest hotels, restaurants and other institutions of Mumbai/India. We are certain that consumers, who value quality and freshness, will seek our products,” Devendra Garg, Executive Director, said.

“In the intermediate to long-term future, we will also look at introducing ready-to-eat soups, upma, poha and other snacks. As a brand, we are not restricted to dairy products. D’lecta will associate itself with any food items that fulfill four key criteria. It should be healthy, the taste should appeal to an urban Indian audience, it should be convenient to cook or it should be part of our beverage / tea solutions,” Jain added.

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