Coca-Cola India has roped in Ranveer Singh to endorse its brand, Thums Up. The company on Monday released a new advertising campaign featuring Singh.

In a statement, Debabrata Mukherjee, Vice-President - Marketing, Coca-Cola India and South-West Asia, said: “Thums Up advertising is set apart by its energetic, fast-paced and stylishly rendered action. Ranveer Singh, with his palpable energy and inimitable style, will help amplify the aspirational quotient of the brand. We are confident that this partnership will work towards fulfilling the brand’s objectives.”

The company said the new campaign was the second rendition of the creative expression, ‘ Main Hoon Toofani ’, which was launched early this year.

The campaign has been conceptualised by Leo Burnett, led by its National Creative Director Sachin Das Burma, and the ad film has been directed by English film director Simon West.

Singh is replacing Khan, who was the brand’s long-standing ambassador.

In October, in a joint statement Khan and Coca-Cola India had said they had mutually decided not to renew their current contract as Khan was “committed to an existing relationship with a daily TV show, which this year happens to be sponsored by a brand that competes with Coca-Cola India’s product portfolio.”

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