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The country's largest passenger carmaker Maruti Suzuki India (MSIL) on Friday launched Ecstar, Suzuki’s global brand of lubricants, coolant and car care products in the country.
Initially, the company will offer Ecstar to its customers at the newly launched Nexa service workshops and the product range woulod progressively be offered at the company’s full service network of over 3,000 workshops across the country.
"On our journey of transformation we have been bringing a range of new models and technologies. To ensure optimum performance of these new technologies we are now bringing a range of Suzuki global engine oils and lubricants," Kenichi Ayukawa, Managing Director and CEO, MSIL, said.
These products have undergone rigorous testing under extreme conditions, he said.
Initiatives like Ecstar will help the company keep pace with the evolving engine technology as well as environment care.
The engine oil has the optimal formulation for lubrication and a cooling effect, to ensure the cars deliver the highest level of performance, the company said.
The blend of high performance synthetic base oil additives contribute to Ecstar's superiority over ordinary engine oils, and ensures a remarkable engine performance.
Some of the tests include high-speed and full power tests (to evaluate oil performance under high shear and high thermal load conditions), deposit test (to evaluate influence of deposits formed on various engine parts) and friction test and brake specific fuel consumption.
MSIL said the range of Ecstar products will be procured from select local suppliers here (as of now three suppliers) and these suppliers would undergo stringent tests to qualify their products to be included under Ecstar umbrella.
To begin with, the range of Ecstar products includes injector cleaner, automatic transmission oil, underbody coat and screen wash for the cars.
More products will be added to the Ecstar range in future.
Ecstar, the brand of high-performance engine oil and coolant and chemical products, was launched by Maruti Suzuki’s parent Suzuki Motor Corporation (SMC), Japan in 1984.
In 2015, SMC promoted Ecstar as a global brand of high quality products.
At present, the brand is widely marketed across Europe, America, Mexico, Australia and South East Asia.
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