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Party Cruisers Hospitality and events agency Party Cruisers has announced its foray into e-commerce sphere with the launch of their website www.ideasdesignproduction.com.
The website which is currently in the first phase of its launch aims to create a more user-friendly, reliable experience for its consumers.
The company has also initiated plans to raise SME IPO and list on NSE SME platform in the coming quarter.
Zuzer Lucknowala, Managing Director, Party Cruisers said: “SME IPO provides an opportunity to SME entrepreneurs to raise equity capital for growth and expansion. It also provides a prospect for investors to identify and invest in good SMEs in early stages of growth. We want to make the most of this growth opportunity.”
“The rough size of the event industry has been estimated at between Rs. 2,000-5000 crore with an immense scope to grow. The website is a unique offering which helps planning and executing events related to corporates, weddings, parties and other occasions easily and completely in just a few clicks,” he added.
Currently operational in Mumbai, the company would be venturing into the markets of Pune, Goa and Surat by this year end.
“We are targeting a more evolved set of internet savvy shoppers who are heavy users of e-commerce portals,” said Zuzer.
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