Ratan Tata, Chairman Emeritus, Tata Sons, has made a personal investment in online furniture company Urban Ladder.

Tata has also invested in Snapdeal and Bluestone.

The investment comes four months after the company raised Series B funding from Steadview Capital and existing investors SAIF Partners and Kalaari Capital, Urban Ladder said in a statement on Friday.

“Tata understands the furniture space very well, specially our focus on product design since he has a lot of knowledge of the subject. His inputs and guidance will be very valuable for us,” Ashish Goel, Co-founder and Chief Executive Officer, Urban Ladder said.

The home décor and furniture space is not new to Ratan Tata. He is a design enthusiast and holds a degree in Architecture from Cornell University, he said.

Tata’s decision to invest in Urban Ladder marks a milestone in the company’s two-and-a-half-year-old journey.

“His investment in the company reassures us of the path we have taken towards creating value for customers with great products and exceptional service,” Goel added.

Urban Ladder was launched in July 2012 by co-founders Ashish Goel and Rajiv Srivatsa with the aim of making a million beautiful Indian homes.

It offers over 1,000 products across 25 categories in furniture such as wardrobes, beds, sofas, dining tables and coffee tables.

The company is also focusing on using innovative technology to further elevate customer experience to bridge the gap between online and offline shopping, it said.

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