Media baron Kalanithi Maran-owned SpiceJet today announced the appointment of Kaneswaran Avili as its new Chief Commercial Officer (CCO).

Prior to this, Avili was serving TigerAirways in Singapore as its Commercial Director, a company statement said.

“His deep domain knowledge on airline commercial across sales and distribution, revenue management, marketing, network planning would be key in transforming SpiceJet commercial capability and airline profitability...,” SpiceJet Chief Operating Officer Sanjiv Kapoor said.

Avili holds 12 years of experience in Asia and was part of the start up team of Malaysia-based low cost airliner AirAsia in 2001, it said.

SpiceJet holds over 19 per cent market share in domestic market and operates more than 360 flights to over 56 airports including 46 in Indian cities, the statement added.