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With car makers focusing on used-car business in India, the percentage of new vehicle buyers considering buying pre-owned vehicle during their shopping process increased by 10 per cent in past three years, according to a study by market research firm JD Power Asia.
As per the JD Power Asia Pacific 2013 India Sales Satisfaction Index (SSI) Study, around 13 per cent of new-vehicle buyers considered buying pre-owned vehicle before making a purchase decision.
Additionally, 37 per cent of new-vehicle buyers who considered a used car relied on the Internet during their shopping process.
“Automakers have been increasingly focusing on the used-car business in India, specifically with certified used cars which come with a manufacturer warranty,” Singapore-based JD Power Asia Pacific Executive Director, Mohit Arora said.
Additionally, automakers have ushered in transparency via their websites that provide real time information on used vehicle inventory and price information, he added.
“These activities assure customers of a quality product by providing detailed insights about the vehicles, thereby propelling the consideration of a used vehicle purchase,” Arora said.
As per the report, buyers who consider a used vehicle rely on the Internet to search for information regarding vehicle financing, including trade-in options, and service-related aspects.
“In comparison, shoppers who do not consider a used vehicle use the Internet primarily to look for vehicle features and specifications,” it added.
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