Haptik, an Android-based mobile app has bagged $1 million in a first round of equity financing from Kalaari Capital.

Haptik is a mobile messaging platform which enables users to get help from experts for various products and services.

Using the iOS or Android app, users can send a query related to any company and a domain expert gets back to you within four minutes. Haptik was launched in India in April 2014, and now processes more than 200,000 messages each month.

The funds will primarily be used for scaling the app across India, building the chat operations centre, and developing new product features.

The app was recently featured by Google under the “Get Things Done” category on the Play store alongside apps such as Dropbox and Gmail, one of the first apps made in India to achieve this feat.

“Messaging is one of the fastest growing communication channels in history, given its convenient asynchronous nature. We believe the Haptik messaging concierge solution could revolutionise the way we look at customer service. The service could eventually evolve into a full-blown mobile personal assistant across products, services and geographies,” said Rajesh Raju, Managing Director, Kalaari Capital.

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