Comments
Tecno Mobile, owned by China-headquartered Transsion Holdings, is planning to be amongst the top five smartphone makers in the country by 2018.
Transsion, which enjoys a 40 per cent market share in sub-Saharan Africa, has already launched two other brands – “itel”, in the feature phone and smartphone segment, and “Infinix”, an online-only smartphone – in the country. It has also entered into a joint venture with home-grown handset-maker Spice Mobility – makers of Spice brand of phones.
According to Anish Kapoor, CEO, Tecno and Infinix India, the former brand will focus on the offline distribution channel only targeting ₹8,000-15,000 range.
Around three months back, Tecno was launched in Punjab, Gujarat and Rajasthan. The plan now is to introduce its offerings across 15 markets over the next 30-45 days. Some of the target States include West Bengal, Tamil Nadu, Karnataka, Sikkim, Maharashtra, among others.
“We are targeting to be among top five smartphone brands in India in offline space by end of December 2018,” Kapoor said.
Offerings under Tecno will be launched with a special focus on India. Devices will have features that cater specific to Indian requirements like night photography, among others.
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.