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GenY Medium, a Hyderabad-based digital marketing solutions firm, has acquired TailCurrent, a business-to-business lead generation company. GenY offers solutions to manage brand perceptions online using technology and analytics. GenY has acquired the brand, domain, technology IP's and the client base. “This acquisition will help us strengthen our business-to-business practice. TailCurrent is a leading firm in B2B lead generation space. It is serving over 35 companies,” Yashwant Kumar, Chief Executive Officer of GenY, said in a statement.
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