Anil Ambani-led Reliance Group's telecom arm Reliance Communications on Wednesday said that the company is betting big on its newly launched app-to-app calling service to become top MNP player over the next one month.

Announcing the newly launched pack from Gujarat, the company's CEO Consumer Business, Gurdeep Singh said the app-to-app calling data pack will begin with as low as Rs 39 per month for 200 MB worth of data (equivalent to 300 minutes of app-to-app talk) and will attract more customers to come to the RCom fold.

"Looking at the pace of growth of 4G LTE network in the country, we expect the existing about 70 million 4G handsets in the country will jump to about 500 million by 2020. The pace of growth is likely to be much faster in Gujarat from 4 million 4G handsets currently to about 40 million by 2020. With this launch we aim to become a top player in MNP space," said Singh after the launch of the new service - which will use RCom's 850 Mhz spectrum band thereby providing better connectivity and clarity.

"We see increased data consumption going forward. In about couple of years' time, the revenue share of voice and data will change from the current 76 per cent and 24 per cent respectively to about 60 per cent and 40 per cent with growth in data consumption," said Singh.

He further maintained that the latest service offers HD quality app-to-app calling anywhere in India and around the world. The existing RCom customers having installed data-based communication apps such as WhatsApp, Facebook messenger, Skype, Google Hangouts, Imo and Viber among others, will be able to make voice and video calls to the same app easily and quickly through data without dialing the number.

The latest plan will be available for RCom customers in Gujarat, and soon will be rolled out nationally.

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