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Stock market trends: Making hay while a theme lasts

S. Vaidya Nathan

ONE theme or the other dominates the stock market. The themes have usually been sector specific — for instance, the current fad for banking stocks — or idea centred, such as privatisation. Such a theme-driven uptrends usually last for short periods.

In such a tight time frame, entry and exit are the key; for instance, getting in as a theme is running out can burn the pocket. The accompanying infographic shows how the spikes have been sharp and compressed in a short time frame. This is then followed by prolonged periods of steady declines or, at best, flat trends.

Eyeing the opportunity

For day traders, the themes afford opportunities to ride on intra-day price differences or price changes spread over a few trading days. A study of the volatility over the last five years for key sectors also affirms this. This is especially true for information technology (IT) stocks. Investors can benefit from such sector-specific themes in two ways:

  • Get in early when the trend is emerging; reading the `go' signal may not be easy. But price trends of the past suggest that even if investors get in mid-way through a theme, there may be opportunities for attractive returns. For instance, the banking sector rally had started in the last quarter of 2002. But even had an investor entered, say, in December 2002 or January 2003, there would have been value gains. This is especially true of such stocks as Canara Bank, Punjab National Bank, Corporation Bank and Bank of Baroda. But the fancy has not led to sharp uptrends in frontline stocks.

    In other sectors such as engineering, auto, commodities and pharmaceutical, the frontline players such as ABB, BHEL, TVS Motor, Tata Engineering, Tata Steel, ONGC, Dr Reddy's Labs and Ranbaxy have led the rally.

  • Other stocks down the line too have participated in a pronounced manner. But in such stocks risks are high and liquidity can be a problem. Concentrated operator-driven activity adds to the risk. To ride on dominant themes in the market, its important to avoid stocks of companies that are on the back-benches of the sector.

  • Also make sure to have target returns of 25 per cent to 60 per cent (depending on the sector) and book profits.

  • If you see more institutional investors getting into a theme, it may be a good time to pare exposures. Only a few of them, such as Zurich and Pioneer ITI to a lesser extent, have managed to get ahead of the markets in spotting sectoral trends. Enhanced interest on their part may suggest belated entrants jumping on to the theme. Such periods usually lead to sharp price spikes due to the liquidity effect alone and may be a good opportunity to cut exposures. Timely exit is important as once institutional investors get on to the selling mode, the downside risks would materialise in a swift manner.

    Few fund options

    The second way to ride the themes would be to go for equity funds that have a good track record. Usually, one or at most two funds get into a theme early and also get out at the right time. The rest tend to be followers, at different stages. They may provide at best modest returns, if not a splash of red on the report card.

    A few schemes which have shown the ability to consistently time their entry and exit right have been Zurich India Equity, Zurich India Tax Saver, Prima and Bluechip, and, to a lesser extent, Alliance Tax Relief. But even with mutual funds, investors need to exit when the theme has delivered the target returns.

    Trend in themes

    FMCG, pharmaceuticals, IT, oil and gas (driven by disinvestment and decontrol), auto, engineering and banking. This is the order in which sector preferences of investors have moved in the last five years. The preferences have changed frequently. Over a three-year period, no sector has found favour for more than two quarters running. When a theme is running, the uptrend in prices is sizeable, ranging from 20 per cent to 70 per cent. But these gains also come in a very short period — usually less than three months.

    What this means for investors is they have to be extremely alert if they are to capitalise on any running theme. Even if one enters a theme one quarter late, the scope for gains may be very limited. There may even be sizeable downside risks.

    Interestingly, over the time frame under study, the only two sectors that have provided meaningful returns are pharmaceutical and PSU stocks. The latter was largely because of the strong showing of oil sector stocks in early 2002 and banking stocks in the last six months. The idea of disinvestment through strategic sale is also a factor, though it comes into play upon the manner the policy is pursued by the government at various points in time.

    `Buy-and-hold' bruises

    A buy-and-hold strategy will also not pay. Investors must not miss out on the periods a sector enjoys market fancy to book profits. For instance, this may be a good time to look at stocks in the finance sector such as SBI, Canara Bank and Punjab National Bank and book profits.

    Locking up funds in one or two sectors may lead to erosion of capital. For instance, assume one has been holding FMCG and pharma stocks between 1999 and 2003; traditionally seen as defensive stocks with modest downside risk over a longer time frame. But even had one had the best possible portfolio in these two sectors between 1999 and 2003, one would have still been left with losses. This is the case with two sectors where one can visualise growth rates with a considerable degree of certainty. So the problems with riding other sector themes can be imagined as more volatile factors affect revenue and earnings. The problems that funds have had with even the likes of Infosys and Wipro (leave alone other IT stocks) are well known.

    Pointers from price trends

    A study of the sector-wise quarterly stock price returns between 1999 and 2003 provides the following key pointers:

  • Only in 1999 and the first quarter of 2000, was there an across-the- board rally in stocks. Even in this period, FMCG stocks turned in returns of about 9 per cent; the market was in a sharp bull phase.

  • Subsequently, there have been only select sector-specific uptrends lasting from less than a quarter or two at the most.

  • The only sector where the gains of 1999 have been held is pharmaceutical. They more than doubled in 2001. Aided by modest declines subsequently, the sector managed to deliver returns of 24.5 per cent.

  • FMCG, engineering and auto sector stocks have lost value in contrasting styles. For FMCG stocks, it has been a secular decline. Quite clearly, the market appears to be losing patience with the lack of quality earnings and revenue growth in the sector.

    The fall of Hindustan Lever from fancy tells the tale. No FMCG stock outperformed the market during this period. That engineering and auto sector stocks continue to be in the red for this period is because of the sharp decline they suffered in 2000-01. The rally spread over a couple of quarters in the last one year was not enough to wash away the thick coat of red painted then.

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