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63 moons (formerly Financial Technologies) has launched four new products on its ODIN platform which is used by brokers to connect both stock exchanges and investors.
ODIN, which competes with NSE Now, commands a market share of 65 per cent.
The company has launched mobile trading application ODIN Wave for small brokers to offer this service to their customers and compete with large broking houses more efficiently.
ODIN eKYC allows brokers to open trading account for customers electronically. Infact, investors with Aadhaar and PAN number can start trading in five minutes if they have registered their signature electronically, said Keshav Samant, President & CEO, Brokerage Technology Solution, 63 moons.
It has also launched ODINValue added service covering market research and ODIN Joytrader which allows investors to use joy stick and experience the fun of playing games while investing.
The company also showcased ODINVoice which can execute trade orders seamlessly by an investors after confirming one-time password and voice recognition as dictated
ODINVoice, an interactive trade execution platform, can take instructions in 14 languages.
"It is an example of how artificial intelligence based conversational user interfaces can completely disrupt the way people transact in the future. This brings together the power of AI, Cloud Computing, Natuural Language Processing (NLP) and analytics to create a very simple and intuitive experience to an otherwise complex task of investments in the market," said Samant.
The innovations have the potential to create a massive social impact by democratising quality advisory services to the masses, thus resulting in financial inclusion and immense value creation for the retail investors, he added.
These services will be offered for a fee to existing ODIN users depending on their usage, he said.
Once launched ODINVoice can save huge cost for brokers as it will replace operators who take investors order over phone and feed it into the trading terminal, he added.
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