ICICI Bank has launched a new premium savings account for upwardly-mobile male customers, named ‘The ONE’. It is available in two variants - Magnum and Titanium.

It offers the account holder with a range of benefits including the option of opting for health and term life insurance. It also waives the processing fees for home loans for account holders.

When the customer opens the account, the bank provides an Amazon Gift Card on specified debit card spends, using which they can join Amazon Prime . The account holders of the Titanium variant will also recieve a complimentary one-year subscription of Zomato Gold.

Pranav Mishra, Head, Retail Liabilities Group, ICICI Bank said,“Our research has identified different customer sub-segments who require different product propositions. In line with this, we had introduced new savings account offerings for senior citizens, working women and families.”

“We have curated a special offering that bundles many benefits of enhanced insurance covers, access to convenient asset creations, investments and lifestyle benefits,” he said.

Here are some benefits of the ‘The ONE’ account:

· Free unlimited transactions on ICICI Bank as well as Non–ICICI Bank ATMs in India

· Free NEFT/ RTGS for online channels such as internet banking and iMobile

· Customers can opt for term and group health insurance plans at the time of account opening

· 50 per cent waiver on processing fee for new home loans

· No processing fee on balance transfer of existing home loan

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