Big Synergy Media, a part of the Anil Ambani-led Reliance Group, and Phantom Films have forged an alliance to create a content production firm to create entertainment content across television and digital media.

With this alliance, both Big Synergy and Phantoms Films will benefit from each other’s core expertise to expand their businesses.

Big Synergy will have access to creative talent resource of Phantom Films to expand its offering into the fiction segment for both television and digital media.

Phantom Films will also now have access to Big Synergy’s expertise and reach in the production of regional language content across seven languages in the fiction & non-fiction space.

Big Synergy, promoted by Siddhartha Basu and Anita Kaul Basu, has built its reputation in the field of factual entertainment, starting off as one of the country's first independent television production houses in 1988.

Phantom Films, established in 2011 by four prolific filmmakers, Anurag Kashyap, Vikas Bahl, Vikramaditya Motwane and Madhu Mantena, has earned a reputation for producing some of India’s most path-breaking and engaging films in recent times.

Siddhartha Basu of Big Synergy said, “This is a potent alliance of strong core capabilities which will immediately enable terrific synergies to innovate and expand the kind of impactful content we can offer to the public.”

Film maker Vikramaditya Motwane said, “We are very excited to partner up with modern legends of Indian television and web content, and we couldn't be more excited about this new chapter in our creative collaboration.”

Phantom has recently announced the first Netflix Original series to be made from India. It has also partnered with Blumhouse Productions and Ivanhoe Pictures to produce multiple horror films for the global market.

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