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Centuary Mattresses, a leading mattress brand, has appointed tennis star Sania Mirza as its brand ambassador.
The Hyderabad-based mattress major plans to launch a nationwide campaign with the Tennis star. Sania Mirza will be seen in all the marketing campaigns and collaterals of the brand, emphasising on the ‘Power of Better Sleep’.
Uttam Malani, Executive Director, Centuary Mattresses, in a statement said, “The brand intends to leverage Sania's popularity as a multi-faceted youth icon and a top women athlete to connect with hardworking and aspirational youth of India who needs the power of better sleep to chase their dreams."
The company outlined plans to rapidly expand its presence and penetration across India by adding to its 200-odd exclusive brand outlets and 3,000 plus multi-brand dealers.
Part of Shree Malani Group, Centuary Fibre Plates Pvt Ltd is one of the leading mattress companies in India. The company, which began its operations in 1988 as an OEM of rubberised coir for a popular mattress brand, gradually expanded its business.
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