It was in September 2013 that Arunprasad Durairaj, along with his two friends, Vijaybabu Gandhi and Shreenidhi, co-founded Flintobox. The company’s offering includes a box that is aimed at keeping children engaged through various development toys and activities.

Operational Model Now, 18 months later, the Chennai-based start-up, Flintobox, is looking to tap PEs to raise around ₹30 crore ($5 million) over the next three to four month period.

It had raised seed funds of ₹2 crore last year.

“We secured some seed fund syndicated by GSF and other foreign partners last year. And over the next three to four months we might look at a Series A funding,” Durairaj, Co-founder, Flintobox, told BusinessLine . Typically, Flintobox operates on an online subscription model targeting three to seven year olds. The boxes have toys themed around various topics and activities (colouring, drawing, etc) centering the themes; which is changed every month.

Boxes come at a subscription of 12 months, 6 months and 3 months and are priced between ₹2,695 and ₹9,540 or under a single month’s subscription scheme costing ₹1,095. Currently, the company is the only of its type in the country.

“The Indian market is huge and we need to scale up our operations here first,” he said.

According to him the company does around 5,000 boxes a month (a 25 per cent month-on-month growth) and is looking to scale it up to 6,000 – 7,000 boxes in a phase-wise manner by December this year.

Turnover projection While the company does not share turnover details, Durairaj claims it to have a run rate (projected annual turnover) of ₹7 crore. The target is to double the run rate (to ₹14 crore) over the next 12 months.

Interestingly, Flintobox has turned profitable in March this year. But Durairaj points out that the real objective is to be profitable on a larger scale.

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