What women want

Updated - January 24, 2018 at 03:51 AM.

The sari is seeing an enthusiastic resurgence, but the perfect blouse is still elusive to many. The search for the right masterji can be both exhilarating and frustrating. We explore Indian women’s unique relationship with their blouse makers

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Few relationships stand the test of time like the one between a woman who wears a sari and the tailor who makes her blouse. The person who creates the perfect fitted blouse is guarded like treasure, his number shared with only the best of friends. But like you kiss many frogs until you find your prince, you must wear many unflattering blouses before you find the right pair of hands for that one-metre magic. Meet some of India’s coolest ladies tailors

Delhi

Proprietor and head designer of Eve’s — south Delhi’s favourite blouse showroom in Greater Kailash — Vineet Gogiya and his 32-year-old ‘master’ tailor from Lucknow, Mohammed Javed, add sparkle and shimmer to the Capital’s weddings with their famed creations.

Chennai

In Chennai, getting a sexy blouse is hard because tailors often refuse to experiment with styles

Mumbai

Manish Jolly, whose family business specialises in stitching only blouses, believes he can now create the garment without taking any measurements.

Hyderabad

Any respectable list of blouse tailors in Hyderabad must surely include KG Rao Tailors, ensconced in its quaint-looking establishment in Park Lane, Secunderabad.

Kolkata

Giving women that perfect blouse” is the stated intent of the Dudhorias, but V-Cut achieves something more. It has extricated customers from long queues at busy tailors’ shops and extended to them the red carpet rolled out in an upscale sari store.

Published on July 3, 2015 08:30