What do ‘Tuesday Memoirs’ and ‘Wednesday Words’ mean to you? They may mean different for each one of us depending on the context and the situation.

For the Bollywood actor Amitabh Bachchan, it is a way of branding his Facebook page. On February 12, Amitabh announced on his page that every Tuesday he will release a nostalgic picture with a short story around it for his fans, and he called it as ‘Tuesday Memoir’.

His first ‘Tuesday Memoir’ on Facebook carried a picture of Amitabh fighting with a live tiger during the shooting of the movie ‘Khoon Pasina’ at the Chandivali Outdoor Studios in Mumbai.

And the story revolved around his son Abhishek. He stated in the Facebook post that during the shoot he got the news of Abhishek’s birth at Breach Candy Hospital. He received more than 2,000 comments within six hours of this post.

On February 13, he said every Wednesday his page will feature poems, and titled it as ‘Wednesday Words’. It featured one of the poems penned by him. Within two hours of the first ‘Wednesday Words’, the comments crossed 500 on his page.

It is a well known fact that Amitabh’s voice has its own charm. He promises to deliver his voice message each day to his fans on Bubbly, the voice social network that can be downloaded as an app on the mobile phone. He also promises to respond to fans’ voice messages on Bubbly app.

Amitabh is one of the first Bollywood actors to start blogging. The actor, who is present on Twitter, calls his followers there as 'TwFmXt' -- Twitter Familia Extendum or Twitter extended family.

So, what will be the next release?

vinayak.aj@thehindu.co.in