Those who have been following Amitabh Bachchan on social media, especially on Facebook, would have seen him posting pictures of his upcoming movie Satyagraha . These pictures showed him staging a protest along with co-actors Ajay Devgn and Kareena Kapoor. In some pictures he was seen being dragged by police.

After seeing these pictures on your tablet or smart phone screen, now you may want to watch the movie on big screen.

According to the FICCI-KPMG Indian Media and Entertainment Industry Report, 2013 sees the more than 70 million social media users in the country as a good platform for digital marketing.

According to the report, the trailer of Yash Chopra’s last directorial venture, Jab Tak Hai Jaan , received 30,000 likes in the first week of its release on YouTube. Shah Rukh Khan played the lead role in this movie.

In fact, most of the Bollywood and other stars make it points to share their experience of the shooting and post some pictures on their social media accounts on Facebook, Twitter etc.

Kamal Haasan was regularly updating his Facebook page when the Vishwaroopam controversy broke out.

The FICCI-KPMMG report adds that the current spend on digital marketing platforms such as Facebook and YouTube is approximately Rs 18 lakh, and will rise significantly in the near future.

Bollywood is taking advantage of search engines also. The report says that Google adwords campaign in 2011 focused on ‘Barfi’ as the keyword. Many people who searched for Barfi on Google were able to see a message about ‘Barfi, the film’ and got a chance to win a box of sweets autographed by Ranbir Kapoor.

Twisting Shah Rukh’s dialogue a bit from his movie Om Shanti Om , I would say: “Facebook preview abhi bhi baaki hai mere dost ”.

vinayak.aj@thehindu.co.in