Business Wire IndiaGulshan Verma, CRO Times Internet Limited & President of the DMAasia Insights Council saidWith this study our goal was to understand what the marketers were thinking and help them learn from their community. By speaking to over a 100 CMOs in the country, we realised that ultimately the core goals of marketing haven’t changed – reaching the consumer, engaging with them, and making them a loyal customer are still essential to all marketers. Digital will continue to be very important in the years to come to achieve these goals and what is interesting is the way marketers are approaching it. We hope this report will be useful to the marketing community.”Vatsal Asher, Founder & CEO DMAasiaThe report reveals the contribution of digital platform in the overall marketing mix and shares an insightful roadmap for the coming years. Basis current trends & sentiments, this report aims to help businesses understand, analyze and make decisions by being an indispensable guidebook to sail through the abundant choppy marketing waters.” About
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